Author: Matt Andrews-Mills
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A plain English, step by step guide to setting up Google Search Console for free, verifying your website, submitting your sitemap and using the reports that matter.
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What a meta description is, how long it should be, real examples, and why Google sometimes ignores yours. A plain English guide for small businesses.
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What thin content is, how Google treats it, how to find thin pages on your own website, and the five ways to fix them. In plain English.
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What an SEO audit is, what it checks, what the report looks like, how to do one yourself with free tools, and what it should cost. In plain English.
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A Google Business Profile is free, and setting one up properly is one of the simplest, highest value things a small business can do for how it shows up online. It usually takes about fifteen minutes to get the basics in, though doing it properly, the way this guide covers, is worth taking a bit…
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A content strategy sounds like something only a big marketing team would need. It isn’t. At its simplest, it’s just a plan for what you write on your website and why, so nothing you publish goes to waste on a page nobody was searching for. What is a content strategy? A content strategy is a…
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Typing your own business name into Google and getting nothing back, or getting buried under three other businesses with a similar name, is enough to make anyone panic. The good news is that it’s rarely as serious as it feels, and most of the time it comes down to something simple you can check yourself…