Content gets you seen
Good content doesn’t need a big agency price tag. Our affordable content strategy consultancy gives small businesses a clear plan for what to write and why it’ll actually get you found, without the jargon or the guesswork.
We’ll show you exactly what’s missing from your website’s content, and a straightforward plan to put it right. We work with small businesses across Sheffield, Barnsley, Chesterfield, Huddersfield, Doncaster and Wakefield, and happily beyond.
You don’t know what to write about
We’ll find out what your customers are actually searching for, so every page and blog post has a proper job to do instead of a guess.
Your blog’s just sat there
Content without a plan rarely gets seen. We’ll map out topics that connect to real searches, so your blog starts pulling its weight.
You don’t know what your competitors are doing
We’ll take a proper look at what’s working for similar businesses, so you can do it better, not just copy it.
Google can’t tell what your pages are for
We’ll check your content matches what people actually type into Google, not just repeats the same words back at them.
What is a content strategy, and does your site need one?
Here’s the short version, plus a couple of signs it’s worth sorting sooner rather than later.
What is a content strategy anyway?
It’s a plan for what your website should say, and why, before anyone starts typing. Rather than adding pages because you feel like you should, you add the ones people are actually searching for, in an order that makes sense.
How do you know if yours needs a rethink?
A few signs are worth watching for: service pages with barely a paragraph on each, a blog that’s gone quiet, or pages Google’s found but hasn’t bothered adding to search results. Sound familiar? It’s a genuinely common thing to put right.
Our Process
Most businesses know they need content on their site. But throwing words at the wall and hoping they stick isn’t a strategy that’ll get you seen. We keep it simple, but specific.
It’s not just Google either. More people are searching through AI tools like ChatGPT these days too, and the same basics apply: clear, well-structured content that actually answers the question tends to get picked up, wherever people are searching.
Keyword Research
Uncover high-impact search terms tailored specifically to connect with your target audience.
Competitor Analysis
Evaluate competitor positioning to craft strategies that uncover unseen opportunities.
SERP and Intent
We review current SERPs (Search Engine Results Pages) to make sure your content matches top competitors.
Content Plan
A clear plan for what to write, in what order, and why it matters for the searches you actually want to show up for.
Keeping It Working
Search doesn’t stand still, so we check in on how things are performing and tweak the plan as needed, rather than leaving it to gather dust.
How it’s priced
Content strategy work is billed at £50 an hour, the same as the rest of our consultancy. No fixed packages, no confusing tiers, you only pay for the hours you actually need.
How long it takes depends on your website and how much content you’ve already got, but for most small business sites, a content strategy usually takes a few hours of work. We’ll always tell you roughly how many hours to expect before we start, so there’s no surprises.
Want the writing done too?
If you’d rather hand the whole thing over, we also write the content itself, not just the plan for it.
It’s billed at the same £50 an hour as everything else, so there’s nothing extra to work out.
What kind of content does this cover?
We mainly work in two formats: blog posts and landing pages for your site. Informational blogs can usually be repurposed elsewhere too, think social posts or an email newsletter, so the work goes further than just the page it started on.
Content strategy FAQs
A few of the questions we get asked most.
It means working out what your website should say, and why, before anyone starts writing. We look at what your customers are searching for, what your competitors are doing, and where your site’s falling short, then turn that into a plan you can follow.
Yes, if you’d like us to. This service covers the strategy, the plan for what to write and why, but we also offer content writing itself, billed at the same £50 an hour. Just let us know what you need.
There’s no fixed package. Content strategy work is billed at £50 an hour, like the rest of our consultancy, and we’ll tell you roughly how many hours to expect before we start.
For most small business sites, it usually takes a few hours of work. We’ll always give you a rough estimate before we start, so you know what to expect.
That’s fine, and actually pretty common. We’ll build the strategy from scratch, starting with what your customers are searching for and where your site’s currently missing out.
No problem, we can write it for you too. It’s billed at the same £50 an hour as the rest of our work, so there’s nothing extra to work out.